Tuesday, May 08, 2007

Von Dutch is known for thier Motorcycles to the Stars

TERRA on Third, get hip to it…..

Displayed is Three 6 Mafia, Alex Mardikian and Ron Starrantino from Von Dutch Kustom Cycles with the new 2007 Von Dutch Speedball at TERRA on Third joined together for VIBE magazine. Here again, Von Dutch Kustom does the bikes for the stars.

TERRA on Third is Los Angeles’ premiere service-oriented fashion destination for women's, children's and men's apparel and accessories, continues to defy traditional cross promotions with their latest collaboration with Von Dutch Kustom Cycles. Through April, an original Louis Vuitton Kustom Cycle -- created specifically for hip-hop diva, Mary J. Blige will be on display at the front of the store. For the customer who appreciates quality, style and a fast ride, the $130,000 Kustom Cycle has been luring many customers in the store since its arrival.
"Since TERRA opened its doors last November, I have made an effort to find cross-promotional opportunities," says TERRA Creative Director Johnathon Vasquez. "At TERRA, we have consistently had a Von Dutch Kustom Cycle on display monthly, and it's proved to be a successful way to entice a new customer into the store."


"It is rather unconventional to have a motorcycle at the entrance of a luxury boutique, but it has proved to be a successful venture. Since starting this program, Von Dutch Kustom Cycles has managed to gain interest in both potential buyers and press. Our motorcycle company is the perfect complement to the Von Dutch Originals fashion line and I think that translates well in an environment like this. Many fashion-conscious customers who walk into the store looking to buy clothing end up walking out wanting to buy a motorcycle. We enjoy being a part of this special retail experience and hope to continue working with TERRA on their innovative marketing initiatives."
VGeared towards L.A.'s fashion-conscious, "movers and shakers," VIPs, celebrities and people "in the know," TERRA combines a fresh, diverse mix of high-end, men's, women's and children's fashion,


Three 6 Mafia's beginnings date back to the early '90s, when they were known as Triple Six Mafia; these recordings are well compiled on such latter-day compilations as Underground, Vol. 1: 1991-1994. Three 6 made their proper debut in 1995 with Mystic Stylez, a fairly groundbreaking if rudimentary effort that lent itself well to the "horrorcore" tag tossed about in the years to follow. Following another independently released album, Da End (1996), Three 6 signed a distribution deal with Relativity, resulting in Chapter 2: World Domination (1997) and a rash of hasty releases to follow, including solo albums as well as side projects. There were some underground hits from this era that helped further the group's fan base: "Tear da Club Up '97" and "Sippin' on Some Syrup," most notably. Three 6 eventually signed to Columbia, though the group's label debut, Da Unbreakables (2003), didn't break into mainstream consciousness. That would happen with Most Known Unknown (2005), thanks to "Stay Fly," the first major hit for the group. Many doors opened for Three 6 thereafter, including an unlikely Oscar win in early 2006 (for "Hard out There for a Pimp," from the film Hustle & Flow).

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